NB: What trend do you see for malls in the country? Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall, Technology has played a key role in the rollout of GST: Mallikarjuna Gupta, Logo Infosoft, Investors will continue to back bigger players in the co-working segment in 2020: Anuj Puri, Monetary Policy December 2020: Real Estate Outlook. Nishank Joshi, Chief Marketing Officer, received the award on behalf of the Nexus family. Through our latest Ad campaign, we aim to convey the same message amongst our patrons." So, both are equally important. Chairman, Select Group . Urban Square. We garnered a reach of over 21 million people over two days. It’s an evolving science. The Augmented Reality, Digital Dussehra and Pictionary are good examples of technological innovations working really well with the patrons. From community events for people in the catchment, to Live concerts and stand up comedies to pure play installations. There are many organisations that often do new launches almost entirely on BTL aided with an outdoor and/or digital blitz? Nishank: Introduction of E-Commerce has been a great boon for customers. At around the same time we debuted with a first in Navi Mumbai – an Augmented Reality experience where people can come face to face with the wildlife in the Arctic. NB: In this current scenario of online purchase, how do you think shopping malls would survive? Tribune News Service Amritsar, August 31 Nexus Malls has announced Ayushmann Khurrana as its ‘Happiness Ambassador’ for Mall of Amritsar and the other malls in its portfolio. CMO, Nexus Mall, Nishank Joshi says, “India is a country of festivals. The pictures show the frenzy it has created! Newsbarons is a greatest source of Industrial and business news updates around the world. Nishank Joshi. A financial management and Journalism student, Yash believes learning as a continuous journey and enjoys following the IT and the Pharmaceutical industry and has penned many articles on the subjects. Vinculum. Just a month and it is a very entertaining mix thus far already. Our Partners & Participants. In these three months, all shopping malls have worked very hard, re-written their SOPs and are finally ready to welcome their consumers and make them experience the mall life again. Management Team – Nexus Malls The focus clearly is to create an emotional connect with the consumers, which e-commerce platforms can never create, says Nishank Joshi, Chief Marketing Officer, Nexus Malls. The latest mobile brands are testimony to this shift. NewsBarons. Not considering fixed costs like retainers and licenses, BTL in our malls constitute 60% of our marketing plan. Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. An awesome experience where people can interact with digital creatures and take pictures and videos of the experience too via a snapshare option. Your view on this. So, BTL not only is a great way for promoting our brand and get in footfalls but also to generate revenue from brands across the year. DISCLAIMER: All content and information submitted on the site is the sole responsibility of the person uploading the information. Mr. Nishank Joshi – Chief Marketing Officer. The month-long event had a host of fun activities, which according to Nishank Joshi, CMO, Nexus Malls, resulted in a revenue growth of 10 per cent … Which means; most of our eggs are in the BTL basket. 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